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Sarel, D. (1991a, June 15). Measuring perceived quality and satisfaction. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/measuring-perceived-quality-and-satisfaction
Sarel and Sewall (1983a, June 15). Using cumulative pretest experiences to improve the effectiveness of radio commercials. ANA - ESOMAR. Retrieved April 29, 2024, from